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Effective prompts

Good prompts produce better first drafts and spend fewer tokens.

Be concrete

Weak: “Build me a startup.” Stronger: “Build a B2B landing page for an AI meeting notes product called OrbitNote. Include hero, social proof logos row, 3 features, pricing teaser (Free/Pro), FAQ, and email waitlist form that stores submissions.”

Include the essentials

  • Product name and one-sentence pitch
  • Who it is for
  • Pages / routes you need
  • Data to store (if any)
  • Visual direction (dark/light, minimal, playful) without over-specifying every pixel
  • Must-have integrations (only if you already have keys)

Constraints help

  • “Mobile-first”
  • “No auth yet — marketing site only”
  • “Attach the project database and store waitlist emails in Postgres”
  • “Keep dependencies minimal”

One job per message (usually)

Large “do everything” prompts work for v0. After that, prefer sequential asks:
  1. Fix navigation
  2. Then polish pricing
  3. Then wire the form
See Iterate.